WorkApps

Secure, innovative solutions for the financial sector.

WorkApps is a product-focused technology company. We help businesses in BFSI, fintech, and regulated enterprises operate with more clarity, speed, and compliance. We focus on narrow, high-impact products that integrate into existing workflows and scale as businesses grow.

Axis Bank
HDFC Bank
HDFC Life
Tata Capital
ICICI Lombard
Poonawalla Fincorp
Aditya Birla Capital
PNB MetLife
Godrej Capital
AU Small Finance Bank
L&T Finance
Credit Saison
Muthoot Finance
HDB Financial
IIFL Finance
Hero Fincorp
FlexiLoans
Bajaj Housing Finance
Axis Bank
HDFC Bank
HDFC Life
Tata Capital
ICICI Lombard
Poonawalla Fincorp
Aditya Birla Capital
PNB MetLife
Godrej Capital
AU Small Finance Bank
L&T Finance
Credit Saison
Muthoot Finance
HDB Financial
IIFL Finance
Hero Fincorp
FlexiLoans
Bajaj Housing Finance

Our Products

We don't build everything. We build what matters, and we build it better than anyone else in the room.

PolicyCentral.ai
New Launch

PolicyCentral.ai — AI-Powered Policy Management Platform

An AI-powered policy management and access platform for large organizations.

Policies shouldn't live in email threads and shared drives nobody opens. PolicyCentral gives organizations a single, controlled environment to create, distribute, track, and manage every policy, SOP, and compliance document. With built-in AI that translates, summarizes, and turns 40-page docs into something people actually read.

9 Core Capabilities
01

Enterprise Features

02

Policy Creation & Content Management

03

Publisher Controls & Workflow Management

04

AI-Powered Policy Intelligence

05

Policy Distribution & Targeting

06

Employee Portal & Mobile Experience

07

Employee Interaction & Acknowledgement

08

Tracking, Analytics & Reporting

09

Banking-Grade Security & Compliance

Visit PolicyCentral.ai
Flagship Product

VideoCX.io — Enterprise Video Banking Platform

The most feature-rich Video Banking platform you'll ever see. Not a claim, ask the 74 FSI companies using it.

From assisted onboarding to customer support, KYC verification to insurance servicing, VideoCX handles every video interaction a financial institution could need. 100+ features. 44 product journeys. 5 AI services baked in. And 3 million video calls happening every single month.

Key Use Cases

Video Branch & Video Banking

Full suite enterprise-grade video banking platform

Video KYC (V-CIP)

100% RBI compliant. Highly configurable and customisable

Credit Verification

Video PD for loan underwriting with document sharing & QnA

Insurance Policy Servicing

Payments, nominees, claims, surrender, all on video

Motor Claim Inspection

Customer-initiated video with assessors. No app needed

Branch Audit on Video

Audit any branch, ATM, or office remotely with full recording

Visit VideoCX.io

Built in India.
Built to last.

WorkApps was incorporated in 2017 with a simple thesis: regulated businesses deserve software that's built for how they actually work, not how Silicon Valley thinks they should.

We're a 40-member team headquartered in Pune, with a subsidiary in the US. Venture-backed by SRI Capital and Better Capital, but bootstrapped in mindset. We ship fast, stay close to our customers, and don't build features nobody asked for.

Our founder, Rudrajeet Desai, is a second-time entrepreneur who's been building tech products since 2006. He also wrote a bestselling book on startups, so yes, there are receipts.

What we believe software should do:

  • Reduce operational friction, not add to it
  • Be simple for users, even when the problem is complex
  • Fit into existing systems instead of demanding a rewrite
  • Stay compliant as regulations evolve, automatically

India's Most Popular Video Banking Platform

28 banks, 33 lenders, 6 insurers. Names you'd recognize: Axis, AU Small Finance Bank, HDFC Life, Bajaj Allianz, Tata Capital. Now live in Germany, US, UK, and Australia.

Featured by AWS, YourStory, ET & TOI

Four AWS case studies published. YourStory video series on BFSI innovation. Coverage in Economic Times and Times of India. Not the kind of press you buy, the kind you earn.

AI Adoption, Not Just AI Talk

Face match, liveness detection, deepfake checks, real-time translation, speech-to-text, GenAI call summaries. All running in production across VideoCX. Now bringing the same AI-first approach to PolicyCentral with auto-translation, summarization, and intelligent FAQ generation.

AWS Partner of the Year 2021

Two-time FTR certified. Listed on AWS Marketplace. 100% of our customers run on AWS. This isn't a badge we slapped on, it's a partnership built on real engineering.

Backed by Smart Money

Investors include SRI Capital, Better Capital, and industry heavyweights from Phoenix Mills, Kedaara Capital, GroupM, and Neysa Networks. Pre-Series A and intentionally capital-efficient.

How We Work

Five beliefs that define WorkApps. We didn't read these in a management book. We figured them out by doing the work.

Good work gives meaning to life

We genuinely believe this. Whether it's improving someone's productivity, enabling financial inclusion, or just making a complicated process simple, the impact matters. We don't clock in and out. We show up because the work means something.

Innovate every day

Going against the wind is our thing. We embrace failure, encourage crazy ideas, and believe innovation isn't a quarterly initiative. It's a daily habit. If you're not trying something new, you're falling behind.

💥

No BS, just work

Flat team. No politics. No hierarchies. No complex processes that exist just because "that's how it's done." We question everything, give open feedback, and don't let anything come between us and good work.

🎸

Enjoy what you do

The journey matters more than the destination. Work with people you can actually be friends with. Celebrate the small wins. If you're not enjoying the ride, something's wrong.

🏠

Family first. Always.

Pre-approved days off for birthdays (yours, your spouse's, your kids'). Marriage anniversaries. Diwali week. Every long weekend. December 31 and January 1. Forever hybrid. Because life doesn't pause for standups.

Let's talk.

Whether you're exploring video banking or need a policy management system that actually gets used, we're here.

Kaizad Shroff

Business Head

Phone: +91 98909 88498

Email: kaizad@videocx.io

Pune (Registered Office)

WorkApps Product Solutions Pvt. Ltd,
91 Springboard, Creaticity Mall,
Yerwada, Pune 411006, India.

Mumbai

WorkApps Product Solutions Pvt. Ltd,
C/o Idea Square, 2nd Floor, B-42,
Off New Link Rd, Above Kalyan Jewellers,
Veera Desai Industrial Estate, Andheri West,
Mumbai 400053, India.

Send us a message